GEO (Generative Engine Optimization)
More people now ask AI assistants instead of searching. GEO makes your business easy for AI models to understand, trust and recommend.
- Show up in AI-generated answers
- Accurate descriptions of your business
- Content built for people and AI
The new front page is an AI answer
When someone asks ChatGPT, Gemini, Claude or Perplexity for a recommendation, the answer often names just a few businesses. GEO is how you become one of them.
GEO builds on strong SEO: clear content, structured data and authority signals. It goes further by structuring content as direct answers and making sure your brand is described consistently everywhere AI models look.
The next step is letting AI agents act on what they find. Our agentic-ready websites service makes it easy for agents to book, buy or request a quote, and works especially well for online stores and telehealth platforms.
How GEO differs from SEO
Traditional SEO
- Goal: rank in search results
- Optimizes pages for keywords
- Measured by rankings & clicks
- Backlinks as a key signal
GEO
- Goal: be cited in AI answers
- Optimizes content as direct answers
- Measured by mentions & accuracy
- Consistent brand facts as a key signal
What you get
Get your business recommended by AI assistants like ChatGPT, Gemini and Perplexity.
AI visibility audit
See how AI assistants currently describe and recommend your business.
Structured data
Schema markup that helps AI models understand your offerings.
Answer-ready content
Content structured to be quoted and cited in AI answers.
Brand authority
Consistent signals about who you are across the web.
Citations & mentions
Earn references from the sources AI models rely on.
Visibility tracking
Monitor how often and how accurately AI tools mention you.
Tools & platforms we work with
We work with the platforms your business already relies on.
Built for teams like yours
Whether you’re just starting out or scaling fast, geo (generative engine optimization) from BigLoop is shaped around how your business actually works.
Pairs well with
Services that make this one even more powerful.
Frequently asked questions
Have another question? Send us a message and we’ll get back to you.
Generative Engine Optimization is the practice of making your website and brand easy for AI models to find, understand and cite in their answers.
They overlap. SEO focuses on search rankings; GEO focuses on being referenced in AI-generated answers. The best results come from doing both.
GEO practices help across assistants such as ChatGPT, Gemini, Claude and Perplexity, and AI features in search engines.
Ready to get started?
Tell us about your project and we’ll get back to you with next steps.